SO WHY THE DIFFERENT LOOKS?
I have been creating magical moments to stack. " Hallelujah Energy". I have also been embracing different parts of myself, ex. Silver hair embraces the fun wise woman becoming more prominent.
HOW DOES THIS IMPACT YOU
and YOUR BUSINESS?
Doing business in the OLD WAY is not effective. Many who stick to old methods join chat rooms to find kindred people who complain about their state of affairs (negative). They get to be RIGHT, but this does not help them be fulfilled nor does it help them generate Repeat RAVING FAN CUSTOMERS.
In the NEW WAY of doing business, you embrace all the parts of yourself, you use everything as energy to spur you on (positive). You share the VALUE that you are already getting from your life and product.
You can no longer just show up at a craft fair and sell your old designs. Hats are so hot now that every clothes vendor is also selling hats as part of the outfit in one stop shopping!
WHAT CAN YOU OFFER THAT THEY CAN NOT?
They are stuck buying the same old designs from importers.
You the designer, can sell NEW designs! What does the Fun Wise Woman in you LONG to wear? What does the flapper in you LONG to wear? What does your customer in front of you want to wear? Ask them and give them what they want and what they dared not want. Fulfill the unfulfilled part of them.
If you are personally creating magical moments in your own life you can help your customer have magical moments when donning your design. You are not in the business of selling just hats, your are in the business of selling magical moments. You are in the business of Granting Happiness. Your customers are overwhelmed in a world of too much information AND doomsday economic predictions. Give them an experience of VALUING THEMSELVES.
HOW MUCH IS THAT WORTH? EVERYTHING. Who among you has put on a hat a felt uplifted. Pass it forward. The world is craving what you have to offer. But remember, if you are craving it...give it to yourself first.
Change it up, Hat up!
Leko, for consultation Ask Hatsupply.
